The Impact of Viral Memes on Nigerian Phonological Variation: A Case Study of Twitter Hashtags
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Background of the Study
Viral memes have become a defining element of digital communication, particularly on Twitter, where hashtags often encapsulate humorous or satirical content. In Nigeria, these memes not only reflect cultural identity but also influence phonological variation by encouraging creative speech patterns and non‑standard pronunciations. Users frequently adopt phonetic shortcuts, altered intonation, and region‑specific accents when generating or imitating memes that go viral. This study examines the impact of viral memes on Nigerian phonology, focusing on how hashtag-driven content contributes to deviations from standard pronunciation and the emergence of new phonetic trends (Ikechukwu, 2023). The research explores the interplay between digital humor, social identity, and phonetic innovation, highlighting the role of memes as catalysts for linguistic change. It further investigates how viral hashtags, as vehicles for cultural expression, facilitate the rapid dissemination of phonological variants across diverse user communities (Okoro, 2024).
Statement of the Problem
Although viral memes have a notable impact on language use, there is limited research on their specific influence on phonological variation in Nigeria. Existing studies have predominantly addressed lexical and syntactic changes, leaving a gap in our understanding of how memes affect speech sound patterns. This study seeks to address this gap by analyzing phonetic alterations associated with viral hashtags in Nigerian Twitter memes. The findings will illuminate how digital humor and cultural expression drive phonological innovation in online discourse (Chukwu, 2023).
Objectives of the Study:
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To analyze phonological variations in viral Twitter memes.
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To assess the impact of hashtags on speech sound patterns.
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To explore cultural influences on digital phonological innovation.
Research Questions:
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What phonetic variations are present in viral memes?
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How do hashtags contribute to phonological change?
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What cultural factors drive these speech innovations?
Significance of the Study
This study deepens our understanding of digital phonology by exploring the influence of viral memes on Nigerian speech patterns. Its insights benefit linguists and digital media analysts by elucidating how online humor fosters phonetic variation (Ikechukwu, 2023).
Scope and Limitations of the Study:
Limited to the topic only.
Definitions of Terms:
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Viral Memes: Widely circulated humorous digital content.
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Phonological Variation: Differences in pronunciation and speech sound patterns.
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Twitter Hashtags: Keywords used on Twitter to categorize and promote content.
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